May 15, 2013 - Los Angeles, CA -- Citibank® is using QR Codes again on their promotional mailers. This time the codes not only make their print more interactive and measurable, but also saved them money in the process. Embarking on a marketing blitz to get more customers interested in their line of credit products, Citibank® took advantage of the United States Postal Service's 2013 Click-to-Call promotion, enabling Citibank® to save 2% on all direct mailers that were tendered and accepted by the USPS® between March 1st and April 30th.

According to USPS, these promotions seek to drive awareness and increase the value and utility of direct mail coupons in today's digital world.

Citibank®, who's using QR Codes to direct consumers to mobile web pages featuring click-to-call technology, began distributing millions of First-Class Mail® cards and flats in February and will continue through the end of July, saving a bundle in postage fees by participating in the program.

PRINT2D, a print-to-digital agency based in Santa Monica, CA, was responsible for generating the bar codes, developing the mobile landing pages, and providing mobile hosting and analytics for the twenty-two mobile web page campaign which will continue to run for the next three months.

Philip Warbasse, CEO of PRINT2D says, "I think the USPS's leadership has been paramount in educating and providing incentives for large brands who use bulk mail to take a good hard look at how they can use mobile bar codes to advance the conversation and spend more time with interested consumers."

PRINT2D created a Direct QR Code solution for Citibank, promoting the following credit products:

• Citi Gold / AAdvantage Visa Signature Card,
• Citi Platinum Select / AAdvantage Visa Signature Card,
• Citi Thank You Card,
• Citi Thank You Preferred Card,
• Citi Diamond Preferred Card,
• Citi Simplicity Card and Citi Dividend Platinum Select Visa Card.

You can learn more about the United States Postal Service's 2013 Click-to-Call promotion by visiting them online at www.usps.com.

For more information about PRINT2D and its services, please see http://www.print2d.com.