Designer code turns 30 second pitch into a 5 minute experience
By integrating this new mobile strategy into their existing Television advertising campaigns, HBO was able to:
- Extend the time they had with interested users from 30 seconds to roughly 2 to 5 minutes,
- Strengthen the ad from a simple "pitch" for the show into an "experience" for the user - building on the brand by offering the user exclusive clips of the upcoming season,
- Track and measure user response to the ad and campaign with metrics HBO could really sink their teeth into.