2DCertified - more profits with 2D barcodes
Agencies and printing companies are increasingly faced with the prospect of using QR Codes and other 2D barcode formats in their customers' collateral, signage, advertising, and other products. As smartphones become more popular, the use of 2D barcodes will only increase. Businesses looking for ways to add to their knowledge base, increase their reputation for innovation and, most importantly, reduce the risks of adopting a 2D barcode strategy are turning to PRINT2D for help. Our response is a new certification program aptly named 2DCertified.
2DCertified is designed to help agencies and printers succeed with QR and other 2D formats. The 2DCertified program is a concise training program on the technical requirements for printing viable "tags" (the scannable barcode images) for optimum performance on smartphones. It also includes a procedure checklist for 2D barcode reproduction that guarantees success when followed.
2DCertified participants receive three 2-hour training sessions, delivered in Webinar format or on-site, plus a concise standards manual for correct reproduction of QR Code and other 2D barcode tags on various printed materials. Some of the issues covered include:
- File format requirements,
- Size requirements,
- Placement considerations,
- Orientation constraints,
- Color and contrast requirements,
- Proportions (skew, perspective) limitations,
- Medium/texture considerations,
- Scanning distances,
- Error correction,
- Safe zones,
- Viewing conditions,
During training, the instructor will cover not only the technical requirements, but also the best practices for using 2D barcodes in the first place-like having a mobile-friendly landing page, and making sure there are meaningful mobile responses that make the campaign effective.
Talk to us about how to make your use of 2D barcodes a "plus" for your customers and make your company an indispensable partner in their ongoing marketing efforts.
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Order PRINT2D 2014 2D barcode certification