The Drum
2D barcodes & all things related

End the Summer Slump - Mobile Marketing Tips for Small Business

Summer is upon us and many small business owners assume there is not much they can do to generate sales when people are out-of-town, on vacation. The truth is there are plenty of consumers out there. The trick is to give them what they want, while giving yourself what you need.

How to Successfully Market Your Nonprofit Event

In 2012, my digital agency, PRINT2D was selected to provide media services for the First Annual Ed Asner & Friends Poker Tournament to Support Autism Speaks. Over the past few years, I've learned a lot about how to leverage current technology and social media in order to successfully market nonprofit events. Below, I share advice on what to do and the order in which to do it.

The five most common mistakes advertisers make with QR Codes

It's not just about the code. QR Codes have received a bad reputation for disappointing users who have had a poor experience after scanning them. Yet, by directing the user to some form of content, the code has served its purpose. Only in the event that a code doesn't scan (mistake #2) should it be the focal point of concern. In most cases, I have found, that it is the content that should receive the majority of the scrutiny. Keeping that in mind, here are the five most common mistakes advertisers make with QR Codes.

QR codes and the Real Estate Industry - A good mix?

Recently, I was asked "why QR codes in the Real Estate Industry have not taken off?" There are a few reasons which vary from agent to agent and from consumer to consumer.

On one side you have the agent's desired consumer response and on the other you have the home buyer's technical expectations.

The top 5 mobile calls-to-action from QR Codes

Since 2011, PRINT2D has worked with hundreds of clients - both large and small. While our mobile Web sites represent a diverse range of strategies and designs, there are some features that seem to be more popular than others.

At PRINT2D we offer nineteen (19) mobile calls-to-action. Here is a look at the top five.

PRINT2D helps Ed Asner find his mobile audience

MMany feared the worst after Mary Tyler Moore star Ed Asner was hospitalized on Tuesday, March 12, 2013, but the spirited 83-year-old has made it clear he is feeling better and back on track.

In fact, Mr. Asner will be hosting the First Annual Ed Asner and Friends Poker Tournament in Santa Monica, California to support a cause very dear to him - Autism Awareness.

The only thing faster than Freddie Spencer may just be his mobile Website

Living and working in Santa Monica, CA, as a mobile developer, I have had the opportunity to work with some very notable clients over the course of my career - from Buzz Aldrin to Bob Forrest and even Ed Asner.

Most recently, I had the pleasure of connecting with three-time world champion motorcycle racer, "Fast" Freddie Spencer, to help him reach a mobile audience while on his 2013 European "Legends of Racing" Tour.

How America's digital binge is effecting print and what to expect in the future

We have become drunk on this new technology - carrying out our emotional lives in a digital world.

So drunk, in fact, that we confuse what it means to be social with what we post on Facebook or Twitter with little thought to what we leave behind in the process - the ability to sit quietly with a friend as they grieve or to hold someone's hand as they share important news with us.

USPS - What not to do with your QR Codes

Flabbergasted is not a word I use very often, but I can't think of a better way to describe how I felt when I scanned the QR Code in a recent Holiday promotional mailer from the United States Postal Service.

As a mobile developer, who specializes in integrated media using QR Codes to access mobile content, I am very familiar with the Postal Service's Mobile Commerce and Personalization Promotion Program.

Are QR Codes Dead?

Are QR Codes dead, or, on their way out? I get this question a lot. Over the past couple of years, I have read scores of blog entries and countless articles that ponder this very question.

Interestingly, the argument against using 2D barcodes, namely QR Codes, always seems to magically shift to the User Experience by the end of the article.

Misconceptions about QR Codes for TV

We are midway through the year 2012 and it strikes me as hard to believe that, to date, very few television advertisers are taking advantage of the benefits 2D barcodes.

Recently, while consulting for a client, I learned about some misconceptions that seem to be spreading like wildfire throughout the advertising industry regarding QR Codes and how to use them in Televsion.

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